In the 70’s, Harvard Business School professor, William E. Fruhan, advanced the postulate that the single, overriding obligation of a business is maximization of shareholder wealth. Under this theory, the corporation is not responsible for social or environmental costs beyond those incurred as a result of unavoidable regulation or those that can somehow be justified as increasing the return on capital. As the corporation is supposed to be socially agnostic, discretionary investments are choices left to be made by shareholders with their returns.
Return on investment (ROI) has become the underlying measure of shareholder wealth creation. Over the past three decades, this interpretation of the raison d’être of business has narrowed to where the modern firm is seen as little more than an income statement and balance sheet. Indeed, very little American wealth creation in 2011 derives from making things but rather from the trading of abstract instruments. The banking industry, which for hundreds of years was the primary source of capital for business creation, now derives just 8% of its profit from primary lending.
At A to Z and REX HILL, while we maintain financial reporting systems that are state-of-the-art in the wine industry, we have never employed an ROI analysis. Similarly, while we consider the measures of pH, TA and Brix in winemaking, we do not make wine by the numbers. For us, ROI is more aptly to be described as Return on Ideas.
Few ideas are bound to alter the course of our business; in a mature industry, we would be fortunate if one paradigm-changing idea emerged every three years. Most ideas will languish, some will fail—we have endured our share of screw-ups over the years. However, if we are not willing, as we are, to accept if not encourage failure, we will have no chance at that once a thousand day idea. And, in the end, our return on investment exceeds the industry.
The horizon of a thousand days correctly implies that we are far more concerned with the strategic success of the business than we are with exploiting short-term opportunities. Despite the volatility of grape prices, we pursue long-term grower relationships that are stable for all parties. One of our sales directors recently turned down a million dollar order with a big box retailer because it wasn’t the right decision for the brand. Importantly, he felt empowered to do so.
But, perhaps most important, we believe that a culture that embraces failure is one that places creativity at the forefront of its values and, correspondingly, is one where people come to work every morning knowing that they don’t simply perform a repetitive function but are encouraged to come up with the thousand day idea and, if it doesn’t work, the worst that can happen is a good-natured roasting at the monthly staff meeting.
July first rolled around and so has summer! The temperatures have been consistently in the 80’s for the last 6 days bringing flowering with it!
Things to think about when the vine is blooming.
It’s a great time for assessing the vines nutrient status. We take plant tissue and send it to a A and L laboratory to analyze the concentration of different nutrients. The tissue we use is the petiole ( connects the leaf to the shoot). For standardizing the procedure we take the petiole located opposite the basal cluster. Tissue analysis at this time (60-70% cap fall) is great for giving you the vines micronutrient status. Whereas sampling at veraison is best for understanding your macro nutrient status.
Iron (Fe), Zinc (Zn), Copper (Cu), Manganese (Mn), Molybdenum (Mo), Boron (B), Aluminium (Al), Sodium (Na).
Common Micronutrient deficiencies in Oregon are Boron and Zinc. If there is a deficiency in a micronutrient it will be applied to the canopy in what’s called a “foliar application”.
Nitrogen (N), Potassium (K), Phosphorous (P), Sulfur (S), Calcium (Ca), Magnesium (Mg).
Macro-nutrients problems are best fixed through ground applications.
Other things to think about.
Botrytis! When the flower cap falls off it leaves a scar around the base of the ovary. If this scar isn’t protected there is potential that botrytis will infect the tissue. It will sit there until conditions are right for growth. This is called a latent infection.
Botrytis will also colonize any dead flowering tissue that is left in the cluster. Again it will sit there waiting for conditions to become right for further colonization/infvection. What can we do about this? We have to spray the flowers once 85% of the caps have fallen off.
This year in our organic sites we are trying two products Actinovate and Whey as a combination. Actinovate is a bacteria (Streptomyces) antagonist of botrytis and whey acts as a food source for the bacteria (Streptomyces). Trials performed in growers vineyards last year with the USDA showed that this was as effective as some of the synthetic products.
Time to harvest.
In Oregon it usually takes 100-110 days from bloom to harvest. If we call bloom today at the REX HILL home vineyard we will be harvesting some time between the 14th and 24th of October.
Who wants to guess the harvest date?
- Bud break finished about 2 weeks ago and we are starting to see some leaves unfold and inflorescence becoming visible. Vineyards vary in phenology from 1 leaf separated through to 4 leaves separated.
- Development is slower than I would like due to the cool wet temperatures (La Nina pattern)
- We are seeing some minor mite damage causing Short Shoot Syndrome (SSS).
- Over winter the mites live in the bud scales and emerge at the same time as the shoots.
- They tend to feed on the growing shoots causing stunted, zig-zagging growth, scaring in the internodes and leaves distortion.
- The shoots will out grow the mite’s ability to keep the shoot stunted but to do that we need nice warm weather.
- Damage is generally sporadic
Figure 2. Short shoot syndrome
The two vines above were right next to each other in a young Pinot Noir block (4W) at Jacob Hart Vineyard. One showing strong healthy shoot growth and the other suffering from short shoot syndrome. We have treated this block with a light application of sulfur try and knock down the mite population. We will monitor the progress of effected vines and mite populations using double sided sticky tape wrapped around the trunk.
For those that are interested this website offers more information.
Fall cover crops
- We are now starting to work in our fall cover-crops of Winter Rye Grain and Vetch.
- These are planted in the rows that we cultivate to hold the soil in place over winter
- We also get the benefit of nitrogen fixation from the vetch
- Both these cover crops produce a great amount of biomass which is worked into the soil to increase organic matter content, soil life and quality.
- In the less vigorous areas we planted a combination of the two plants to increase soil fertility and possibly vigor (added nitrogen from the vetch)
- In the more vigorous areas we didn’t use vetch because we didn’t want the added nitrogen further increasing vigor.
Figure 3. Winter Rye grain planted in the Pinot Gris block at Jacob Hart.
Spring Cover crops
- We have planted buckwheat and wildflowers at many of our sites: Jacob Hart, REX HILL, Pearl, Sims, Foley and Domain Margelle.
- We have planted these for their flowering qualities. These plants will provide nectar for a variety of insects and birds increasing the diversity of life within our vineyards.
- Why buckwheat? Once mature it will flower for a long period of time producing large quantities of nectar. Buckwheat has been shown to increase numbers of predatory beneficial insects and reduce pest populations to below economic thresholds.
Figure 4. Recently germinated buckwheat at REX HILL vineyard.
- Mike Willison
There are currently 199 American Viticultural Areas approved in the US by the TTB, with many more seemingly on the way. 112 of those AVA's are located in winemaking mega-state, California. This is enough until something significant changes. The US has the world's smallest and the world's largest appellations in the Cole Ranch, California AVA at 189 acres and the Upper Mississippi River Valley AVA at 19.1 million acres, respectively. While each state, hamlet and outcropping of rocks aims to distinguish itself by proving to the TTB that it, by virtue of its unique geographic and geological conditions, can make wines of identifiable distinction, three realities exist that preclude anyone from actually caring.
The first is the totally beat-into-the-ground by bloggers and wine geeks that is a totally true trend that most wine is not particularly different seeming than its neighbor geographically, varietally, or by virtue of shelf positioning at the bottle shop.
The second is that the historical precedent for appellations has been eroding into the ether for some time now. 300 years ago the world was very, very big. It was difficult for wine folk from the far reaches of the empire to communicate about methods, best practices and innovation which meant there was little corroboration between the winemakers of Alsace and Sicily, for example. Technique was passed down through generations and was collectively copied and tweaked within villages creating a sense of place that, in today's terms, was extremely small. The world, being very small now, has changed so that community includes us all, from the biggest wine barons to the smallest producer of closet blaufrankish, and we have the same tools, insights and technology available. Our village has become the world.
The third contributing factor is that many wine drinking people just don't care if their wine comes from San Ysidro or the Niagara Escarpment, just that it costs $X, depending on who they are trying to impress, if anyone.
If good wine tastes like it comes from somewhere and bad wine tastes like it comes from anywhere then we have been living in a pretty mediocre time for wine.
- Carrie Kalscheuer
While I do think that there is some snobbery and certainly no shortage of marketing involved in the distinction of AVAs, I also think that the regional (and sub-regional) breakdown of winegrowing areas is a practice that can, and should, continue.
Wine regions are created to distinguish one region from the next, some based on soil type, some based on geography, some based on climate. While these may seem arbitrary to the average consumer, they are anything but to the winemakers and grape growers who exist within their confines.
The concept of terroir is alive and well in these debates. And we can't bring up this concept without allowing for its ambiguity. Given this, it doesn't make sense to argue that they are ill-defined or vague. By nature, of course they are.
When we start to ask smaller regions to distinguish themselves from one another without ANY ambiguity allowed, we may find it difficult to distinguish the large ones for truly solid reasons as well. It's a slippery slope. And with so much personal interest locked into the classifications of the different AVAs, attempting to place hard, factual, solid regulations upon a concept that is anything but is an impossible task. I say why try? Drink, enjoy, and be happy that people are taking enough pride in where they make wine to put their region on a map.
Viticulturists like to talk about phenology and phenological stages. Phenology is the study of the sequence of plant growth and investigates a plant’s reaction to the environment and attempts to predict its behavior in the new environment. A widely adopted system for recording grapevine phenology is the modified EL system. Below is a snapshot of the EL system.
Most Northern Willamette Valley vineyards are between stages 3 and 4. Lower altitude sites like REX HILL and Jacob Hart Vineyards are mostly stage 4. Historical average budbreak dates for the Willamette Valley are mid April. Why are we around two weeks behind? Because spring has been much cooler than normal due to the La Nina ocean currents in the Pacific Ocean.
Below are historical average monthly temperatures for the Portland area and what has been recorded this year, 2011.
As you can see the months of February, March and April have been colder than average. April’s monthly average temperature was a chilly 4.1 degree F less than average and the predictions moving forward look similar. This is NOAA’s statement for May, June and July.
“THE TEMPERATURE OUTLOOK FOR MJJ 2011 IS, OVERALL, CONSISTENT WITH LA NINA CONDITIONS. PROBABILITIES OF BELOW NORMAL TEMPERATURES ARE ENHANCED FROM THE PACIFIC NORTHWEST EASTWARD ACROSS THE NORTHERN ROCKIES THROUGH THE GREAT LAKES REGION, INTO THE MIDDLE ATLANTIC COAST REGION. THE OCN PREDICTS PROBABILITES FOR ABOVE NORMAL TEMPERATURES ACROSS THE INTERIOR SOUTHWEST.
THE SEASONAL PRECIPITATION OUTLOOK FOR MJJ 2011 CALLS FOR GENERALLY ABOVE-MEDIAN PRECIPITATION IN NORTHERN SECTIONS OF THE CONUS. BELOW MEDIAN PRECIPITATION IS LIKELY ACROSS THE SOUTH-CENTRAL U.S. AND IN PARTICULAR, TEXAS AND LOUISIANA. IN SPITE OF THE EXPECTED WEAKENING OF LA NINA TO NEUTRAL STATUS BY JUNE 2011, THE ABNORMALLY WET SOILS IN NORTHERN SECTIONS OF THE CONTIGUOUS UNITED STATES, AND ABNORMALLY DRY SOILS IN THE SOUTH, ARE LIKELY TO LEAD TO A CONTINUATION OF COOL, WET CONDITIONS IN THE NORTH AND WARM DRY CONDITIONS IN THE SOUTH. “ http://www.cpc.ncep.noaa.gov/products/predictions/90day/seasglossary.html#la%20nina
Pruning: The act of trimming or removing what is superfluous. The main purpose of pruning grape vines is to regulate crop load and vine balance. Vines can self regulate shoot numbers based on their capacity however humans like to control and manipulate the growth of vines for qualitative reasons. Pruning is performed during the winter months when the vine is dormant. Sometimes pruning is performed at the start of spring when the buds are swelling to shock the vines and delay bud burst. This is common practice in areas/sites that are prone to spring frosts in an effort to reduce the risk of crop loss.
Two main types of pruning:
Usually 1-4 canes retained depending on plant spacing, vine capacity and target yield. A replacement spur on each side of the head gives rise to next years fruiting cane and replacement spur. Old cordons and unwanted canes are removed manually from the trellis system.
Cane pruning is more commonly practiced in cool climate viticulture. It will produce higher numbers of clusters/shoot and potentially larger clusters than spur pruning. Therefore in years of poor set there will be more fruit than a spur pruned vine.
Cool cloudy springs inflorescence primordial development* particularly at proximal buds. This means the buds closer to the vines have less potential clusters/shoot or smaller potential clusters than those further up the cane. Cane pruning is more expensive, requires more skill and is less mechanized.
Spurs are canes cut back to 2 buds along a permanent cordon. Spurs are spaced approximately 3-4 inch apart but more buds are retained per spur or spurs density is changed depending on vine capacity and target yield.
Spur pruning is more commonly practiced in warmer climates where vines have better proximal bud inflorescence primordial development. This system is more easily mechanized, costs less and requires less skill.
There are many variations on these two pruning techniques to different training/trellis systems.
* Inflorescence primordia are miniscule undeveloped clusters inside either the primary or the secondary buds. The term for the singular is primordium. Their size is related to the number of flowers with potential to transform into a berry and, therefore, to final cluster size. Inflorescence primordial development is temperature and light dependent thus buds further up the canes develop later in spring when light and heat is more abundant.
April 17, 2017
July 21, 2016
June 2, 2016
May 25, 2016
May 18, 2016
May 6, 2016
May 4, 2016
May 3, 2016
April 22, 2016
April 15, 2016
- July 2016 (1)
- June 2016 (1)
- May 2016 (5)
- April 2016 (2)
- March 2016 (4)
- February 2016 (4)
- January 2016 (1)
- December 2015 (1)
- September 2015 (1)
- June 2015 (1)
- April 2015 (2)
- March 2015 (2)
- February 2015 (4)
- January 2015 (3)
- December 2014 (3)
- November 2014 (3)
- October 2014 (2)
- September 2014 (3)
- August 2014 (2)
- June 2014 (1)
- May 2014 (3)
- April 2014 (2)
- March 2014 (1)
- February 2014 (1)
- January 2014 (1)
- November 2013 (1)
- August 2013 (3)
- July 2013 (1)
- June 2013 (1)
- May 2013 (1)
- April 2013 (3)
- March 2013 (1)
- February 2013 (1)
- January 2013 (2)
- December 2012 (2)
- November 2012 (2)
- October 2012 (3)
- July 2012 (1)
- June 2012 (2)
- May 2012 (1)
- April 2012 (2)
- March 2012 (3)
- February 2012 (3)
- January 2012 (3)
- December 2011 (2)
- November 2011 (2)
- October 2011 (4)
- September 2011 (4)
- August 2011 (7)
- July 2011 (2)
- May 2011 (3)
- January 2011 (1)
- Leanne Bellncula (2)
- Shelli Brinson Fowler (1)
- Tom Caruso (2)
- Ryan Collins (20)
- Bill Hatcher (10)
- Deb Hatcher (2)
- REX HILL (55)
- Kelly Irelan (1)
- Carrie Kalscheuer (2)
- Jonathan Lampe (3)
- Karina Lopez (1)
- Meredith McGough (1)
- Katie McLennan (2)
- Charlotte Mischel (2)
- Karen Peterson (2)
- Olivier Prost (2)
- Tom Reed (1)
- Emily Sadler (1)
- Sam Tannahill (2)
- Mike Willison (4)